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dc.contributor.authorDimitrova, Boryana
dc.contributor.authorSmith, Brent
dc.contributor.authorKim, Saejoon
dc.date.accessioned2017-03-08T07:46:56Z
dc.date.available2017-03-08T07:46:56Z
dc.date.issued2017
dc.identifier.issn0861-6604
dc.identifier.urihttp://hdl.handle.net/10610/3154
dc.description.abstractUsing Hofsede’s framework of national cultural orientation, we examine whether cultural values can explain foreign retailer performance. Our results show that host country individualism and uncertainty avoidance are negatively related while host country indulgence is positively related to foreign retailer performance. We also point to theoretical and practical implications of our research.bg_BG
dc.language.isoenbg_BG
dc.publisherАИ "Ценов"bg_BG
dc.relation.ispartofseries1;2
dc.subjectRetailer performancebg_BG
dc.subjectnational culturebg_BG
dc.subjectHofstedebg_BG
dc.titleDOES HOST COUNTRY CULTURE AFFECT FOREIGN RETAILER PERFORMANCE?bg_BG
dc.typeArticlebg_BG


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