Now showing items 1-2 of 2

    • BRAND VALUE CO-CREATION VIA THE PLATFORM ENTERPRISE 

      Dimitrova, Boryana; Smith, Brent; Andras, Trina (Tsenov Publishing House, 2017)
      Firms today focus on the development of long-term customer relationships and seek ways to actively involve customers in the marketing process. Platform enterprises such as Amazon, Airbnb, and Uber are spearheading the ...
    • BRAND VALUE CO-CREATION VIA THE PLATFORM ENTERPRISE 

      Dimitrova, Boryana; Smith, Brent; Andras, Trina (Tsenov Publishing House, 2017)
      Firms today focus on the development of long-term customer relationships and seek ways to actively involve customers in the marketing process. Platform enterprises such as Amazon, Airbnb, and Uber are spearheading the ...