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dc.contributor.authorIvanova, Zoya
dc.date.accessioned2016-05-18T12:15:09Z
dc.date.available2016-05-18T12:15:09Z
dc.date.issued2014
dc.identifier.issn0861-6604
dc.identifier.urihttp://hdl.handle.net/10610/1493
dc.description.abstractDue to the complex and dynamic situation in commodities markets, Bulgarian industrial enterprises need to apply more flexible and efficient approaches in order to adapt promptly to contemporary challenges. Industrial enterprises seek to demonstrate behaviour which will enable them to maintain and expand their market positions, respond adequately to changes in consumer demand and react to increasing competition. The aim of this article is to examine the market behaviour of Bulgarian industrial enterprises on the basis of theoretical and empirical research and to summarise some of the specific features of this market behaviour.bg_BG
dc.language.isoenbg_BG
dc.publisherАИ "Ценов"bg_BG
dc.relation.ispartofseries2;10
dc.subjectmarket behaviourbg_BG
dc.subjectindustrial enterprisebg_BG
dc.subjectrelationships with consumersbg_BG
dc.subjectdifferentiation strategybg_BG
dc.subjectspecialized marketsbg_BG
dc.titleCHARACTERISTICS OF THE MARKET BEHAVIOUR OF BULGARIAN INDUSTRIAL ENTERPRISESbg_BG
dc.typeArticlebg_BG


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