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dc.contributor.authorGoranova, Penka
dc.date.accessioned2016-05-19T06:33:53Z
dc.date.available2016-05-19T06:33:53Z
dc.date.issued2013
dc.identifier.issn0861-6604
dc.identifier.urihttp://hdl.handle.net/10610/1579
dc.description.abstractCustomer relationship marketing is complemented by the strategic vision of business development – customer management - which includes the following: customer analysis, customer contributions, life cycle, etc. The two visions - CRM and customer management - are essential for the development and higher competitiveness of companies. These processes tend to accelerate and intensify. They result from imposing a new consumer culture, which encompasses customers from both developed and developing markets who possess a creative approach to thinking, dynamics as a style of behaviour, and “global” citizenship as a social characteristic. Marketing specialists must have a unique ability to engage with the modern customer and must be able to give their companies direction and focus in order to achieve effective results that will ensure their image and success.bg_BG
dc.language.isoenbg_BG
dc.publisherАИ "Ценов"bg_BG
dc.relation.ispartofseries4;10
dc.subjectmodelsbg_BG
dc.subjectcustomersbg_BG
dc.subjectconsumersbg_BG
dc.subjectCRMbg_BG
dc.subjectmanagementbg_BG
dc.titleCUSTOMER RELATIONSHIP MANAGEMENT – A STRATEGY FOR COMPANIES TO ESTABLISH A COMPETITIVE ADVANTAGEbg_BG
dc.typeArticlebg_BG


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