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dc.contributor.authorIliev, Iliev
dc.contributor.authorIlieva, Daniela
dc.contributor.authorNeikov, Yordan
dc.date.accessioned2017-03-07T09:46:21Z
dc.date.available2017-03-07T09:46:21Z
dc.date.issued2015
dc.identifier.issn0323-9004
dc.identifier.urihttp://hdl.handle.net/10610/3112
dc.description.abstractWith its great variety of natural, cultural and historical resources and low labour cost, Bulgaria has the potential to develop new tourist products and attract tourists from lucrative markets such as the Chinese market, which provides millions of tourists every year. However, in order to attract these tourists to the Bulgarian tourist market, we must analyse their needs. The aim of this article is to define the possibilities for adjusting the Bulgarian tourist product to the main characteristics of Chinese tourists in terms of mitigating the existing cultural differences.bg_BG
dc.language.isoenbg_BG
dc.publisherАИ "Ценов"bg_BG
dc.relation.ispartofseries3;6
dc.subjectChinabg_BG
dc.subjecttourismbg_BG
dc.subjectChinese tourist's characteristicsbg_BG
dc.titleTHE POTENTIAL FOR ATTRACTING CHINESE TOURISTS TO BULGARIA'S TOURIST MARKETbg_BG
dc.typeArticlebg_BG


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