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dc.contributor.authorLyubenov, Lyubomir
dc.date.accessioned2020-06-09T14:29:23Z
dc.date.accessioned2020-06-09T14:29:25Z
dc.date.available2020-06-09T14:29:23Z
dc.date.available2020-06-09T14:29:25Z
dc.date.issued2020
dc.identifier.issn0861-6604
dc.identifier.urihttp://hdl.handle.net/10610/4236
dc.description.abstractThe focus of the research is on online retail channels for organic bee products. They create short supply chains and ensure access to local and global markets and new market segments, which do not exist on offline markets. Creating one’s own online channel for organic bee products or using an intermediary one implies the development of one’s own retail platforms and social networks or the use of intermediary ones. Designing and maintaining one’s own online retail channel for organic bee products requires substantial investments, therefore such channels are mainly built by large agricultural and non-agricultural entities with high horizontal and vertical integration and ensured access to capital and markets. The high level of integration of different systems, technologies and innovations such as CRM and ERP in online platforms makes it possible to collect, systematize and analyse large volumes of data base – the so-called Big Data and analyse the online behaviour of customers in order to implement precise and targeted marketingus_US
dc.publisherTsenov Publishing HouseEN_en
dc.relation.ispartofseries1;3
dc.subjectretail platformsus_US
dc.subjectsocial networksus_US
dc.subjectCRM and ERP systemsus_US
dc.titleOnline Retail Channels for Organic Bee Productsus_US
dc.typeArticleus_US


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