Browsing Списание "Бизнес управление" by Title
Now showing items 42-61 of 961
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BLOCKCHAIN – AN OPPORTUNITY FOR DEVELOPING NEW BUSINESS MODELS
(Tsenov Publishing House, 2018)Over the last years, the blockchain technology has attracted the attention of both business users and IT specialists. In essence, blockchain or a chain of blocks is a distributed and decentralized database replicated across ... -
BRAND VALUE CO-CREATION VIA THE PLATFORM ENTERPRISE
(Tsenov Publishing House, 2017)Firms today focus on the development of long-term customer relationships and seek ways to actively involve customers in the marketing process. Platform enterprises such as Amazon, Airbnb, and Uber are spearheading the ... -
BRAND VALUE CO-CREATION VIA THE PLATFORM ENTERPRISE
(Tsenov Publishing House, 2017)Firms today focus on the development of long-term customer relationships and seek ways to actively involve customers in the marketing process. Platform enterprises such as Amazon, Airbnb, and Uber are spearheading the ... -
Building a Concept for Cyber Security of an Educational Organization in Bulgaria
(Tsenov Publishing House, 2024)Background: The topic of cyber security of organizations is becoming more relevant for modern societies. In that area, both scientific research and practical applications of various platforms, technologies, and tools for ... -
Building a Concept for Cyber Security of an Educational Organization in Bulgaria
(Tsenov Publishing House, 2024)Background: The topic of cyber security of organizations is becoming more relevant for modern societies. In that area, both scientific research and practical applications of various platforms, technologies, and tools for ... -
Building An Effective Relationship "Education-Science-Business" - Strategic Objective And Means For Increasing The Efficiency Of Higher Education Expenditures
(Tsenov Publishing House, 2021)In the modern conditions of knowledge-based economy, higher education has the extremely responsible task of preparing specialists with a high level of theoretical and practical knowledge, skills and competencies in the ... -
BULGARIAN TOURISM – BETWEEN CLASSICAL AND POPULAR GENRES
(АИ "Ценов", 2013)The nature of developing tourism as a business depends largely on the objectives pursued and on the demand of the tourists it attracts as customers. To determine the nature of the modern tourist business in Bulgaria, this ... -
BUSINESS CRISIS MANAGEMENT AND ITS IMPACT ON THE ACCOUNTING POLICY OF ENTERPRISES
(АИ "Ценов", 2014)Business crisis management is extremely important. Underestimating its importance may result in significant losses for owners, or even put an end to the operation of an enterprise. Hence, the unequivocal conclusion that ... -
Business Intelligence Competence And Enterprise Resource Planning (Erp) Systems Tools
(Tsenov Publishing House, 2022)The study focuses on current aspects of implementing contemporary digital tools for solving planned tasks and achieving goals. The potential of integrated enterprise resource planning (ERP) systems is analysed, as well as ... -
Business Intelligence компетенции и инструменти за работа с Enterprise Resource Planning (Erp) системи
(Tsenov Publishing House, 2022)Изследването е фокусирано върху актуалните аспекти на внедряването на модерни дигитални инструменти за разрешаване на планови задачи и изпълнение на цели. Анализът е върху възможностите на интегрираните системи за планиране ... -
BUSINESS INTERNATIONALISATION IN LOW COMPETITIVE ECONOMIES
(АИ "Ценов", 2016)The article deals with the theo nationalisation. It presents the results of researching the processes of import substitution and export orientation of Russian enterprises, as well as the authors’ ideas about the scientific ... -
Challenges And Opportunities For The Development Of Infrastructure After ‘Oda Graduation’ - Moving Towards Sustainable Development: Case Study Of Vietnam
(Tsenov Publishing House, 2021)The research on ODA will be focused on its relation to Goal 17, the Partnership, considered a major issue by the researchers, especially in the case of Vietnam as a developing economy. ODA was mainly used for investing in ... -
Challenges And Opportunities For The Development Of Infrastructure After ‘Oda Graduation’ - Moving Towards Sustainable Development: Case Study Of Vietnam
(Tsenov Publishing House, 2021)The research on ODA will be focused on its relation to Goal 17, the Partnership, considered a major issue by the researchers, especially in the case of Vietnam as a developing economy. ODA was mainly used for investing in ... -
Challenges Facing Retailers’ Assortment Supply In The Omnichannel Age
(Tsenov Publishing House, 2021)Thе following article presents the results of a study aimed at making a theoretical and empirical interpretation of retailers’ assortment supply in omnichannel environment. On this basis, the most prominent challenges and ... -
Challenges Facing Retailers’ Assortment Supply In The Omnichannel Age
(Tsenov Publishing House, 2021)Thе following article presents the results of a study aimed at making a theoretical and empirical interpretation of retailers’ assortment supply in omnichannel environment. On this basis, the most prominent challenges and ... -
CHALLENGES FOR ENSURING THE DATA SECURITY OF COMMERCIAL BANKS
(АИ "Ценов", 2016)The introduction of new information and communication technology into banking has radically altered the essence and character of banking activity. Alongside the competitive advantages and the direct economic effect of the ... -
CHARACTERISTICS AND APPLICATION OF NON-TARIFF INSTRUMENTS FOR CONDUCTING CUSTOMS POLICY
(АИ "Ценов", 2015)In order to realize the customs policy of every country, two groups of instruments are used: purely customs instruments - the duty rates for individual products; legally mandated methods for calculating customs values; the ... -
CHARACTERISTICS OF THE MARKET BEHAVIOUR OF BULGARIAN INDUSTRIAL ENTERPRISES
(АИ "Ценов", 2014)Due to the complex and dynamic situation in commodities markets, Bulgarian industrial enterprises need to apply more flexible and efficient approaches in order to adapt promptly to contemporary challenges. Industrial ... -
CO-ACTIVITY THROUGH THE PRISM OF SOCIAL ACTIVITY, BEHAVIOURAL INDEFINITENESS AND MANAGERIAL INSIGHT
(АИ "Ценов", 2014)This article looks at the relationship between success, the role of personal and professional quality and the group, on the one hand, and the significance of a co-activity environment on the other. The final result, which ... -
Communication Policies of Beekeeping Farms in Bulgaria within the Context of the Common Agricultural Policy of the EU
(Tsenov Publishing House, 2020)The substantial export potential of Bulgarian beekeeping requiresthat any national programme on beekeeping include promotion measures about thirdcountries and EU member-states. Those measures should primarily ...