• He role of funeral director 

      Barboukov, Alexandre; Marcinkowski, Bartosz (Tsenov Publishing House, 2018)
      In general, the public not only in the UK, but in the world, has very limited knowledge of the funeral industry, yet feels easy to criticize it or judge the ones employed, and associateted with the funeral industry. Unknown ...
    • Household Expenditure During A Pandemic: Covid-19 And The Case Of Bulgaria 

      Naydenov, Lyudmil (Tsenov Publishing House, 2022)
      This article examines the expenditures of Bulgarian households during the COVID-19 pandemic. It specifies the theoretical and methodological features of the concepts of the household total and monetary expenditures and ...
    • HOW TO ADD VALUE TO BUSINESS BY EMPLOYING DIGITAL TECHNOLOGIES AND TRANSFORMING MANAGEMENT APPROACHES 

      Altukhova, Natalia; Vasileva, Elena; Yemelyanov, Vitaliy (Tsenov Publishing House, 2018)
      The aim of this study is to present the experience in the management of enterprises at different levels: from optimising business processes to introducing strategic business development. We have analysed the experience in ...
    • Hr Management Challenges In The Context Of The Covid-19 Pandemic: The Case Of The Lithuanian Hospitality Industry 

      Pilukiene, Laura (Tsenov Publishing House, 2023)
      The purpose of the paper is to analyse the challenges of HR management, related to four themes such as workforce burnout and stress, personal safety, job satisfaction, and post-crisis training and development, which have ...
    • Human Capital As A Factor For Successful Digitalisation Of Local Administrative Services 

      Kirilov, Rosen; Kazakova, Mariya (Tsenov Publishing House, 2022)
      This article focuses on human capital as a key factor in the success of the digitalisation of processes of the local authorities’ activity. The experience gained since the period of Bulgaria's membership in the EU and the ...
    • Human Resource Marketing – How To Win The War For Talents 

      Angelova, Milena (Tsenov Publishing House, 2023)
      Human resources marketing is a relatively new branch of economic science, routed at marketing and human resources management and organisational governance domains and building upon their concepts. It has a substantial ...
    • Impact Of Covid-19 On The Global Economy 

      Borissov, Borislav (Tsenov Publishing House, 2021)
      The impact of the global crisis caused by the COVID-19 pandemic is pervasive and affects all countries and economic sectors. However, some businesses, that have been more resilient to its adverse effects than others, for ...
    • Impact Of Covid-19 On The Global Economy 

      Borissov, Borislav (Tsenov Publishing House, 2021)
      The impact of the global crisis caused by the COVID-19 pandemic is pervasive and affects all countries and economic sectors. However, some businesses, that have been more resilient to its adverse effects than others, for ...
    • Impact Of Direct German Investments On Bulgarian Economy 

      Vranchev, Karmen (Tsenov Publishing House, 2022)
      The impact of foreign direct investments on the economy of the host country is indisputable. They affect national production, its volume and structure, trade (imports and exports), the local market and competition, employment ...
    • IMPAIRMENT OF NON-CURRENT ASSETS IN PUBLIC SECTOR ORGANISATIONS 

      Georgieva, Daniela (АИ "Ценов", 2016)
      The objective of this paper is to present the specific features of non-current assets impairment as an example of the conservatism principle in accounting and valuation through accounting estimates. The paper also reviews ...
    • IMPLEMENTATION OF THE INTERESTS OF ENTITIES INVOLVED IN THE SYSTEM OF HIGHER EDUCATION IN UKRAINE 

      Pochtovyuk, Andrey (АИ "Ценов", 2013)
      This paper focuses on the relationship between the state,individuals, employers, and universities based on methods of quantification. The conclusion drawn is that higher education is the basis for socio-economic development ...
    • INDICATIVE MODELS OF MEDIA DEVELOPMENT IN THE GLOBAL ECONOMY 

      Chuzhikov, Andrey (Tsenov Publishing House, 2019)
      This article studies the process of evolution of indicative models for evaluating the development of media in the global economy. Significant changes that have occurred in the process of determining the nature and dynamics ...
    • INDIVIDUAL AND GROUP DECISION MAKING IN MACEDONIAN SMES 

      Hristova, Snezhana; Kovachevski, Dimitar; Mileva, Ivona (Tsenov Publishing House, 2019)
      Management is principally a bundle of decision-making processes. Decision-making is the process of selecting the best alternative among various available courses of action. The managers of any organization are responsible ...
    • INFLUENCE OF BRANDS ON PRODUCT SATISFACTION 

      Reshetkova, Atanaska (Tsenov Publishing House, 2018)
      The article reports the results of causal research aiming at studying the influence of brands on the levels of consumer satisfaction with products in the category of fast-moving consumer goods. During the conducted laboratory ...
    • Innovative Marketing Technologies In The Development Of The Tourism Specialized Types 

      Sushchenko, Olena; Kasenkova, Kateryna; Sushchenko, Serhii (Tsenov Publishing House, 2022)
      New tools and innovative marketing technologies are emerging in the process of globalization and digitalization of society. The aim of this paper is to review and evaluate the prospects of Internet technologies as tools ...
    • Integrating Crisis Management Mechanisms In European Cohesion Policy 

      Pavlova-Banova, Mariyana; Bozhikov, Asen; Angelov, Ivan; Tairov, Iskren; Aleksandrova, Aleksandrina; Georgieva, Kristina; Stoyanova, Mariela (Tsenov Publishing House, 2022)
      The series of challenges facing modern society posed by the consequences of the global economic crisis, the debt crisis in Europe, the Covid-19 pandemic, the war in Ukraine, etc. inevitably determine the relevance of ...
    • INTEGRATION OF RESEARCH DOCUMENTS INTO THE PLANNING DOCUMENTS OF HIGHER SCHOOLS 

      Bogdanova, Margarita; Parashkevova, Evelina (Tsenov Publishing House, 2015)
      The article presents a model for integrating the organizational strategy of higher schools and their research strategy. It also outlines the stages of developing such research strategies (RS) so that they are consistent ...
    • Internal and External Challenges Facing Higher Education 

      Terziev, Venelin; Lyubcheva, Marusya (Tsenov Publishing House, 2020)
      The article addresses the challenges facing higher education, related to the demographic problems and the quality of process management. The free movement and the single education area are changing attitudes, especially ...
    • ISSUES OF CORPORATE CAPITAL OPTIMISATION IN BULGARIA 

      Zahariev, Andrey (АИ "Ценов", 2014)
      The aim of this article is to test a methodology for the optimisation of capital structure in Bulgarian companies, adapted for Bulgarian conditions, on the basis of fundamental company indicators and stock exchange rates ...