Статии: Recent submissions
Показване на публикации 161-180 от 2735
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Human Resource Marketing – How To Win The War For Talents
(Tsenov Publishing House, 2023)Human resources marketing is a relatively new branch of economic science, routed at marketing and human resources management and organisational governance domains and building upon their concepts. It has a substantial ... -
Digital Marketing In Retail Banking – Analysis Of Managers’ Attitudes
(Tsenov Publishing House, 2023)This study explores the digitalization of the banking sector in Serbia and the attitudes of bank managers towards digital communication channels and the future of the industry. A survey was conducted with 87 bank mangers ... -
The Consumer Choice Of Tourism Products - Sustainable Criteria For Market Segmentation
(Tsenov Publishing House, 2023)The purpose of this paper is to empirically identify relevant and sustainable criteria for segmentation of Bulgarian consumers of tourism products in the process of making purchasing decisions. The study draws on original ... -
Covid-19 And Related Government Regulations’ Impact On Employment In Georgia
(Tsenov Publishing House, 2023)Due to the pandemic, 2020 became one of the most memorable years in the world history. It affected employment as well. Georgia was one of the countries which experienced the pandemic impacts on its citizens. The unemployment ... -
The Influence Of Social Media On Advertising Tourism Services (In The Example Of Bulgaria)
(Tsenov Publishing House, 2023)This article aims to provide an in-depth review of current literature related to the rapid and inevitable spread of social networks as a source of information influencing consumer opinion. To achieve this, it looks at how ... -
The Areal As A Tool For Local Business Development And Prosuming (A vision)
(Tsenov Publishing House, 2023)Strategic turns in regional development are a serious challenge. They lead to actions related to the rationalisation of the management of administrative units and territorial systems, to their linking in order to seek ... -
The Non-Life Insurance Market In Bulgaria - 15 Years After The Country's Accession To The European Union
(Tsenov Publishing House, 2023)The main aim of the study is to establish the state and development of the leading insurance industry in our country – Non-Life Insurance, as well as to outline its importance as an economic sector and to determine its ... -
Models For Making Decisions On Purchase Volumes Depending On The Assessment Of Upcoming Retail Sales
(Tsenov Publishing House, 2023)This article considers an economic system that consists of three types of business entities: a manufacturer, a distributor (wholesaler), and a retailer. Mathematical models that allow the distributor (wholesaler) to make ... -
The EU Policies As The Public Administration Tool To Increase The Agricultural Products Exports
(Tsenov Publishing House, 2023)Agriculture is an important source of food for people, forage for animals and raw materials for processing industries. Effective public administration of such an important economy sector as agriculture and all the sectors ... -
The Health Insurance Reform In Bulgaria - Financing Models And Status Evaluation
(Tsenov Publishing House, 2022)The article presents a research on the specific characteristics of the existing models for healthcare financing worldwide. It also presents a brief overview of the specific characteristics of Bulgaria’s healthcare system ... -
The Competence-Based Approach Through The Prism Of Academic Training In Management Accounting
(Tsenov Publishing House, 2022)Management accountants’ competences are evolving according to the changing socio-economic reality. The practical application of the competence-based approach in this field is a response to the change of attitudes from ... -
The Dynamic Transformations On The Labour Market In Bulgaria In Conditions Of Digital Technologies And Pandemic
(Tsenov Publishing House, 2022)This article discusses the main transformations which have occurred in the labour market due to the accelerated processes of digitalization throughout the last two years. In their essence, those changes are caused by the ... -
The Impact Of Absorbed European Funds On The Economic Growth Of Bulgaria And New Member States
(Tsenov Publishing House, 2022)The aim of this research is to analyze the short- and long-term relationship between the absorbed European funds and the economic growth in the 11 new member states as a group, and in Bulgaria in particular, during the ... -
Opportunities And Challenges Of Cross-Border Banking: Focus On Pan-African Banks
(Tsenov Publishing House, 2022)There has been a remarkable increase of the regional banking operations across the African continent over the past two decades. This resulted from macroeconomic improvements and economic growth. As a result, African banks ... -
Реформата в болничната дейност в България - модели за финансиране и експертна оценка на състоянието
(Tsenov Publishing House, 2022)Настоящото изследване акцентира върху спецификата на съществуващите в световната практика модели за финансиране на здравеопазването. Направен е кратък преглед на спецификата на здравната система в България. На основата на ... -
Компетентностният подход през призмата на обучението по управленско счетоводство в университетите
(Tsenov Publishing House, 2022)Компетентностите на управленските счетоводители са в процес на развитие съобразно променящата се социално-икономическа реалност. Практическото приложение на компетентностния подход в разглежданата област е отговор на ... -
Динамичните трансформации на пазара на труда в България при условията на дигитални технологии и пандемия
(Tsenov Publishing House, 2022)В настоящата статия са разгледани основните трансформации, които настъпиха на пазара на труда вследствие ускорените процеси на цифровизация през последните две години. Тези промени в основата си са предизвикани от четвъртата ... -
Въздействие на усвоените еврофондове върху икономическия растеж на България и на новите страни - членки
(Tsenov Publishing House, 2022)Целта на настоящото изследване е да анализира краткосрочната и дългосрочната връзка между усвоените европейски средства и икономическия растеж в новите страни – членки (НСЧ-11) като група и на България вчастност през периода ... -
Възможности и предизвикателства пред трансграничното банкиране с оглед на пан-африканските банки
(Tsenov Publishing House, 2022)През последните две десетилетия се наблюдава забележително увеличение на регионалните банкови операции по целия африкански континент, което се дължи на подобряването на макроикономическите показатели и икономическия растеж. ... -
Alternative Accounting Approach For Electricity Compensations To Industrial Enterprises
(Tsenov Publishing House, 2022)The growing prices of the main production resources have led to a common European policy in support of economic subjects. The established mechanisms also concern the electricity consumed by non-domestic end users. The ...