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dc.contributor.authorGrigorova, Vanya
dc.date.accessioned2020-06-12T12:27:55Z
dc.date.accessioned2020-06-12T12:27:56Z
dc.date.available2020-06-12T12:27:55Z
dc.date.available2020-06-12T12:27:56Z
dc.date.issued2019
dc.identifier.issn0861-6604
dc.identifier.urihttp://hdl.handle.net/10610/4309
dc.description.abstractThe paper analyses changes in the factors of the macro- and micro- marketing environment that have given a new image to contemporary sales over the last two decades. It also reviews key concepts and approaches to modern sales management and contributes to the theory of sales management by designing a conceptual goal-oriented model. The model presents three levels of relations that exist between three modules of metrics – those of sales, marketing and business organisations, and function as a system. The flexibility of the model renders it universally applicable to business organisations in different sectors of the economy.us_US
dc.publisherTsenov Publishing HouseEN_en
dc.relation.ispartofseries4;2
dc.subjectsalesus_US
dc.subjectsales managementus_US
dc.subjectsales management modelus_US
dc.subjectsales management metricsus_US
dc.titleCONTEMPORARY DIMENSIONS OF SALES MANAGEMENTus_US
dc.typeArticleus_US


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