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Now showing items 151-160 of 160
Determination Of The Efficiency Of Implementing Blockchain Technology Into The Logistics Systems
(Tsenov Publishing House, 2022)
In a supply chain, buyers and suppliers usually try to supply goods or services based on medium or long-term contracts. When executing a supply contract, two partners are required to mutually agree on cooperation in order ...
Models For Making Decisions On Purchase Volumes Depending On The Assessment Of Upcoming Retail Sales
(Tsenov Publishing House, 2023)
This article considers an economic system that consists of three types of business entities: a manufacturer, a distributor (wholesaler), and a retailer. Mathematical models that allow the distributor (wholesaler) to make ...
Digital Marketing In Retail Banking – Analysis Of Managers’ Attitudes
(Tsenov Publishing House, 2023)
This study explores the digitalization of the banking sector in Serbia and the attitudes of bank managers towards digital communication channels and the future of the industry. A survey was conducted with 87 bank mangers ...
Human Resource Marketing – How To Win The War For Talents
(Tsenov Publishing House, 2023)
Human resources marketing is a relatively new branch of economic science, routed at marketing and human resources management and organisational governance domains and building upon their concepts. It has a substantial ...
The Influence Of Social Media On Advertising Tourism Services (In The Example Of Bulgaria)
(Tsenov Publishing House, 2023)
This article aims to provide an in-depth review of current literature related to the rapid and inevitable spread of social networks as a source of information influencing consumer opinion. To achieve this, it looks at how ...
Covid-19 And Related Government Regulations’ Impact On Employment In Georgia
(Tsenov Publishing House, 2023)
Due to the pandemic, 2020 became one of the most memorable years in the world history. It affected employment as well. Georgia was one of the countries which experienced the pandemic impacts on its citizens. The unemployment ...
Market Capitalization Factors Of The Bulgarian Pharmaceutical Sector In Pandemic
(Tsenov Publishing House, 2022)
The article is focused on the changes of the market capitalization in the Bulgarian pharmaceutical sector during the COVID-19 pandemic. The aim of the article is to measure and justify the impact of a set of factors that ...
Market Capitalization Factors Of The Bulgarian Pharmaceutical Sector In Pandemic
(Tsenov Publishing House, 2022)
The article is focused on the changes of the market capitalization in the Bulgarian pharmaceutical sector during the COVID-19 pandemic. The aim of the article is to measure and justify the impact of a set of factors that ...
Sofia City Tourist Image In Selected Social Media
(Tsenov Publishing House, 2023)
The pandemic situation greatly changed the entire tourism sector and influenced the digital search and importance of the tourist destination image and presence in social media. Moreover, the virtual trips, open galleries ...
The Consumer Choice Of Tourism Products - Sustainable Criteria For Market Segmentation
(Tsenov Publishing House, 2023)
The purpose of this paper is to empirically identify relevant and sustainable criteria for segmentation of Bulgarian consumers of tourism products in the process of making purchasing decisions. The study draws on original ...