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    • Digital Marketing In Retail Banking – Analysis Of Managers’ Attitudes 

      Rashiti, Lulzim; Shala, Art; Sopi, Xhevat (Tsenov Publishing House, 2023)
      This study explores the digitalization of the banking sector in Serbia and the attitudes of bank managers towards digital communication channels and the future of the industry. A survey was conducted with 87 bank mangers ...