Browsing by Subject "consumer-generated content"

Now showing items 1-3 of 3

    • AN APPROACH TO USING ENTERPRISE 2.0 BY COMPANIES 

      Varbanov, Rumen (АИ "Ценов", 2013)
      In this article, the author has shared his views on how Enterprise 2.0 is used for solving 4 groups of problems in the company: Marketing in Web 2.0 and working with customers of the company; The relationships with business ...

    • SOCIAL BUSINESS: USING WEB 2.0 AND SOCIAL NETWORKS IN THE BUSINESS OF COMPANIES 

      VARBANOV, Rumen (АИ "Ценов", 2014)
      Over the recent years Web 2.0 has been at the forefront of high-tech tools and technologies that companies are seeking to use in their business processes. Web 2.0 has emerged as a new wave of business innovation that gives ...

    • ПОДХОД КЪМ ИЗПОЛЗВАНЕТО НА ENTERPRISE 2.0 ОТ КОМПАНИИТЕ 

      Върбанов, Румен (АИ "Ценов", 2013)
      В статията са споделени вижданията на автора за успешно използване на Enterprise 2.0 за решаване на 4 групи задачи в предприятието: Мар- кетинг в Web 2.0 и работа с клиенти на компанията; Взаимодействия с бизнес партньори; ...