DEFICINCIES IN THE IMPLEMENTATION OF SWOT ANALYSIS

DLib Repository

DEFICINCIES IN THE IMPLEMENTATION OF SWOT ANALYSIS

Show full item record

Title: DEFICINCIES IN THE IMPLEMENTATION OF SWOT ANALYSIS
Author: Borissov, Borislav
Abstract: SWOT analysis is one of the strategic analysis methods most widely emp rganization etc.) and extroverted approaches (marketing, strategic management for results, early warning systems, etc.). It gives prominence to both the environment and the internal state of a subject in order to examine possible combinations of internal and external factors and generate ideas for strategic choices. Reviewing SWOT analyses as a constituent of all current strategic documents gives grounds for the assertion that its implementation is strikingly limited in terms of methodology, which renders it impossible to draw adequate conclusions or identify feasible development strategies. This article supports the thesis that SWOT analysis might be far more useful when it is properly implemented and its full potential is utilised.
URI: http://hdl.handle.net/10610/2823
Date: 2015


Files in this item

Files Size Format View
95_PDFsam_NSA1_2015.swf 891.1Kb application/x-shockwave-flash View/Open

This item appears in the following Collection(s)

Show full item record

Search DLib


Advanced Search

Browse

My Account

Стопанска академия "Димитър А. Ценов" - Свищов