VALUE CREATION BY COMPANY-CONSUMER INTERACTION – DECONI, BULGARIA CASE

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VALUE CREATION BY COMPANY-CONSUMER INTERACTION – DECONI, BULGARIA CASE

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Title: VALUE CREATION BY COMPANY-CONSUMER INTERACTION – DECONI, BULGARIA CASE
Author: Krasteva, Neviana
Abstract: The study investigates the value creation by companyconsumer interaction on the example of the advertising agency DeConi, Bulgaria.
URI: http://hdl.handle.net/10610/2995
Date: 2016


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Стопанска академия "Димитър А. Ценов" - Свищов