EVALUATING THE STRATEGIC POSITION OF AN ORGANISATION THROUGH SPACE ANALYSIS

DLib Repository

EVALUATING THE STRATEGIC POSITION OF AN ORGANISATION THROUGH SPACE ANALYSIS

Show full item record

Title: EVALUATING THE STRATEGIC POSITION OF AN ORGANISATION THROUGH SPACE ANALYSIS
Author: Dimitrova, Teofana
Abstract: The ability to adequately determine the position of an organisation in its external environment, i.e. in terms of other entities in the sector, is essential for strategic decision making. It helps entities integrate their resources and activities and determines the success and sustainability of the business. This paper deals with SPACE analysis, a tool for analysing the strategic position of companies and evaluating their activity, which is less familiar in marketing management theory and practice. The paper focuses on some of the advantages of the method and systematizes some of the SPACE factors which are most frequently employed to evaluate the strategic position of entities by reviewing Russian and English sources. The method is applied to evaluate the strategic position of an industrial enterprise in the sector of ‘Wine production from fresh grapes’.
URI: http://hdl.handle.net/10610/3370
Date: 2017


Files in this item

Files Size Format View
e7c0c613926e02a ... 74b79b6b3ce854c2d58df7.pdf 2.060Mb PDF View/Open

This item appears in the following Collection(s)

Show full item record

Search DLib


Advanced Search

Browse

My Account

Стопанска академия "Димитър А. Ценов" - Свищов