HISTORICAL PERIODIZATION OF ADVERTISING – PROBLEMS AND INTENTIONS

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HISTORICAL PERIODIZATION OF ADVERTISING – PROBLEMS AND INTENTIONS

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Title: HISTORICAL PERIODIZATION OF ADVERTISING – PROBLEMS AND INTENTIONS
Author: Stanev, Velin
Abstract: The article focuses on certain discrepancies in the historical periodization of advertising artefacts and practices, found out when studying the development of advertising in literary sources intended for educational purposes, as well as on the problematic semantics of some of the terms used.
URI: http://hdl.handle.net/10610/3371
Date: 2017


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Стопанска академия "Димитър А. Ценов" - Свищов