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Tools Of Economic Analysis When Researching The Tourism Market
(Tsenov Publishing House, 2021)
The study aims to test tools of economic analysis from different classification groups by using real data in order to derive the main characteristics of the Bulgarian tourism market serving as a basis for making sound ...
Innovative Marketing Technologies In The Development Of The Tourism Specialized Types
(Tsenov Publishing House, 2022)
New tools and innovative marketing technologies are emerging in the process of globalization and digitalization of society. The aim of this paper is to review and evaluate the prospects of Internet technologies as tools ...
The Influence Of Social Media On Advertising Tourism Services (In The Example Of Bulgaria)
(Tsenov Publishing House, 2023)
This article aims to provide an in-depth review of current literature related to the rapid and inevitable spread of social networks as a source of information influencing consumer opinion. To achieve this, it looks at how ...