THE ROLE OF INSURANCE CULTURE IN THE DEVELOPMENT OF THE INSURANCE BUSINESS
This article discusses insurance culture as a factor in the development of the insurance business. The author assumes that the image of insurers is directly dependent on insurance culture. Special attention is paid to management and its role in raising the level of insurance culture. On the basis of practical experience, insurance culture is related to the specific aspects of an insurance service. It is assumed that in order for the level of insurance culture to be raised, a certain role is played by advertising. The author also gives proof not only of the necessity of raising the insurance culture of the employees of an insurance company, but also of the potential users of insurance products.
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DRAGANOV, Hristo (АИ "Ценов", 2012)The academic paper studies the basic principles of organizing and managing insurance and analyzes the scientific thesis through the prism of modern characteristics of insurance relations. The author’s views are conveyed ...
Draganov, Hristo; Draganov, Georgi (Tsenov Publishing House, 2018)The article presents insurable risk as the necessity which determines the decision of signing an insurance contract. It also outlines all relationships between the insurer and the insured which are presented as the driving ...
СОЦИАЛНО-ИКОНОМИЧЕСКА ХАРАКТЕРИСТИКА НА ЗДРАВНОТО ЗАСТРАХОВАНЕ КАТО ВТОРИ СТЪЛБ НА ЗДРАВНООСИГУРИТЕЛНИЯ МОДЕЛ В БЪЛГАРИЯ Нинова, Валентина; Ninova, Valentina (АИ "Ценов", 2015)През 2012 година бе извършен поредният етап от здравната реформа, свързан с промяна в дейността на здравноосигурителните дружества. Основна причина за тази трансформация е необходимостта от унифициране на българското ...