Browsing Списание "Бизнес управление" by Title
Now showing items 1-20 of 967
-
36 ВЛИЯНИЕТО НА МУЗИКАТА И ПЕРСОНАЖИТЕ В ТЕЛЕВИЗИОННИТЕ РЕКЛАМИ ВЪРХУ ПОТРЕБИТЕЛИТЕ
(АИ "Ценов", 2011)В съвременния бизнес все повече фирми се адаптират към необходимостта от използване на голям обем актуална информация за вземане на решения за управление на своята дейност и на пазарните си действия. Ефектът от рекламата ... -
5 ИНТЕГРИРАНОСТ НА СТРАТЕГИИТЕ ЗА НАУЧНИ ИЗСЛЕДВАНИЯ В ПЛАНОВИТЕ ДОКУМЕНТИ НА ВИСШИТЕ УЧИЛИЩА
(АИ "Ценов", 2015)В статията са представени модел за интегрираност на организационната стратегия на висшите училища със стратегията за научноизследователска дейност, както и етапите на разработване на стратегията за НИД, така че да се ... -
A BUSINESS MOTIVATIONAL PROFILE: COMPARING THE ATTITUDES OF THE BUSINESS, ADMINISTRATION AND YOUNG PEOPLE
(Tsenov Publishing House, 2015)The issies of motivational attitudes and the studies in this field have always been relevent with reference to the dynamics of the business environment and the fast changes in them within this context. For this reason, ... -
A CONTEMPORARY OVERVIEW OF THE APPLICATION OF COLLABORATIVE CONSUMPTION IN TOURISM
(Tsenov Publishing House, 2017)Collaborative consumption is a current global trend which is changing the way in which people use goods and services. This trend also affects the state of the tourism market. With reference to this the article studies the ... -
A CREATIVE APPROACH TO CONCEPTUALIZING AND INTEGRATING TOURIST PRODUCTS/BRANDS
(АИ "Ценов", 2014)The scope of this paper is to approach creativity in conceptualization, designing and marketing of tourist products. Special attention is paid to the relation “Tourist potential of a region – tourist attractors – tourist ... -
A Critical Review Of Ethical Infrastructure Basic Models
(Tsenov Publishing House, 2022)The study aims to consider and analyze the main theoretical formulations with a high degree of influence on the ethics in public sector organizations. It also presents basic ethical concepts and defines a conceptual apparatus ... -
A HOLISTIC APPROACH TO REGIONAL BUSINESS DEVELOPMENT
(АИ "Ценов", 2016)The article is outlining the problems and the need for alternative (also called diagonal) approach in the development process of the regions and in particular оn their business spheres. In this regard the first part ... -
A HOLISTIC APPROACH TO REGIONAL BUSINESS DEVELOPMENT
(АИ "Ценов", 2016)The article is outlining the problems and the need for alternative (also called diagonal) approach in the development process of the regions and in particular оn their business spheres. In this regard the first part ... -
A METHODOLOGY FOR DEVELOPING AND MAKING A DECISION TO OUTSOURCE
(АИ "Ценов", 2013)Nowadays organisations are realizing, more and more, the strategic character of the decision “to outsource or not” and its impact on their whole strategy for their future capacity to compete successfully. The decision “to ... -
A PRACTICAL APPROACH FOR INTEGRATING HETEROGENEOUS SYSTEMS
(Tsenov Publishing House, 2019)The adoption of cloud computing is a major requirement for expanding a conventional business into an electronic one. In order to benefit fully from the advantages of cloud computing, companies need to have their business ... -
A Qualitative Approach to Trade Credit in Business Organisations
(Tsenov Publishing House, 2020)The aim of the paper is to present, in the cognitive aspect, the opinions, judgements and notions of entrepreneurs regarding financing of the current activity of enterprises with trade credit. The nature of the research ... -
A SITUATIONAL APPROACH TO PROJECT TEAM MANAGEMENT – ITS NECESSITY AND RELATED PRACTICAL AND APPLIED ASPECTS
(АИ "Ценов", 2014)Nearly all research work on the personality traits and the management style of a project manager is universal in its nature and postulates conclusions and generalisations that are not adapted to the particular situation ... -
A STUDY ON GUEST SATISFACTION WITH HOTEL SERVICES
(АИ "Ценов", 2014)Maintaining high competitiveness in tourism (in particular, in the hotel business) contributes both to the long-term development and the management of regions and to the sustainable and competitive development of regional ... -
A Vision about the Correlation Recontinentalisation-Integral Connectivity of the European Union
(Tsenov Publishing House, 2020)The article discusses the manner in which tracing, designing and implementing trans-continental meridian transport corridors and axes could facilitate the development of peripheral and marginalized EU regions. We do so ... -
ACCOUNTING AND TAXATION PROBLEMS OF AGRICULTURAL PRODUCE MEASUREMENT
(АИ "Ценов", 2013)The present article analyses the prescriptions of accounting standards № 41 “Agriculture“ and № 2 „Inventories“ for determination and measurement of agricultural produce and the role of the estimates for the formation ... -
Advantages And Ethical Considerations Of Industrial IoT Artificial Intelligence Solutions Usage
(Tsenov Publishing House, 2024)The objective of this paper is to research the synergistic interaction between Industrial Internet of Things (IIoT) and the application of Artificial Intelligence (AI) in IIoT ecosystems (AIoT). For achieving this purpose, ... -
AGE AS A DETERMINANT OF PENSIONS FOR INSURANCE PERIODS AND OLD AGE IN BULGARIA
(АИ "Ценов", 2014)Age is one of the qualifying conditions which entitle insured persons to receive cash benefits from insurances for old age. Nevertheless, at this stage, the practice of linking the amount of pensions to the age at which ... -
AGRICULTURAL INNOVATIONS IN EUROPEAN AND CENTRAL ASIAN COUNTRIES
(Tsenov Publishing House, 2019)The article analyzes the importance of agriculture for the economies of European and Central Asian countries, proves that it occurred due to the impact of innovations which help realize the potential of this industry which, ... -
AN AGILE METHODOLOGY FOR MANAGING BUSINESS PROCESSES IN AN IT COMPANY
(Tsenov Publishing House, 2019)Agile methodologies embrace project management methods, techniques and tools that seek to continuously improve products; ensure the agility of project scope, performance of self-organizing teams and the release of quality ... -
AN ANALYSIS OF THE IMPACT OF INFLATION ON THE FINANCIAL AND ECONOMIC ACTIVITIES OF COMMERCIAL ORGANISATIONS
(АИ "Ценов", 2017)The article discusses the methodology of adjusting the indicators of financial and accounting reporting used for assessing the activities of commercial organisations in the context of inflation. This is extremely important ...