Списание "Бизнес управление": Recent submissions

Now showing items 61-80 of 997

    • Cyber Threats Modeling: An Empirical Study 

      Ohrimenco, Serghei; Orlova, Dinara; Cernei, Valeriu (Tsenov Publishing House, 2023)
      The immediacy of this study is determined by the need to fight back against the modern cyber threats that arise in the process of building a digital economy. The issues of countering various cyber threats in the activities ...

    • The Green And Socially Responsible Business In The Context Of Sustainable Development 

      Miloiu, Silviu; Atanasov, Atanas; Chipriyanova, Galina; Krasteva-Hristova, Radosveta (Tsenov Publishing House, 2023)
      The green and socially responsible business, in the context of environment and resource protection, improving the quality of life for workers and employees at the corporate level and of the society as a whole, and oriented ...

    • Socio-Economic Aspects And Risks Of Urbanization In Kazakhstan 

      Muratova, Roza; Baigojaeva, Dana; Petrova, Mariana (Tsenov Publishing House, 2023)
      The article presents theoretical and practical issues of urbanization. The paper explores the theoretical concepts of regional development and their specific practical implementation. The statistical data on the population ...

    • Analyzing The Adoption Of Mobile Banking Service In Vietnam: Extending Utaut2 With Fear Of Covid-19 

      Nguyen, Nguyen Thao; Nguyen, Mien Thi Ngoc (Tsenov Publishing House, 2023)
      In Vietnam, the acceptance rate of mobile banking is still at a low level despite the efforts from banks and the government. Therefore, it is important to look at the elements influencing Vietnamese customers' adoption of ...

    • The Role Of Hrm In Employee Motivation: Strategies And Key Factors In The Modern Workplace (Example Of Georgia) 

      Gechbaia, Badri; Bozhinova, Mariyana; Goletiani, Ketevan; Abashidze, Giorgi (Tsenov Publishing House, 2023)
      An effective human resource management (HRM) system plays a pivotal role in the success of organizations and institutions. In today's dynamic landscape, enhancing service quality and gaining public trust are inextricably ...

    • The Role Of Human Capital For Economic Development In A Digitalized World 

      Stryzhak, Olena (Tsenov Publishing House, 2023)
      The article is aimed at studying the features of the relationship between economic development, human capital and information and communication technologies. The panel sample includes data for 87 countries for 2019. The ...

    • Explaining The Intention Of Software Developers To Perform Entrepreneurial Competencies 

      Manickam, Mangair; Rozan, Mohd (Tsenov Publishing House, 2022)
      Recent studies have been promoting entrepreneurial competencies for software developers. However, software developers must have the intention to perform entrepreneurial competencies effectively. Therefore, this study aims ...

    • Determination Of The Efficiency Of Implementing Blockchain Technology Into The Logistics Systems 

      Azimov, Dilmurod; Petrova, Mariana (Tsenov Publishing House, 2022)
      In a supply chain, buyers and suppliers usually try to supply goods or services based on medium or long-term contracts. When executing a supply contract, two partners are required to mutually agree on cooperation in order ...

    • Market Capitalization Factors Of The Bulgarian Pharmaceutical Sector In Pandemic 

      Zaharieva, Galina; Tarakchiyan, Onnik; Zahariev, Andrey (Tsenov Publishing House, 2022)
      The article is focused on the changes of the market capitalization in the Bulgarian pharmaceutical sector during the COVID-19 pandemic. The aim of the article is to measure and justify the impact of a set of factors that ...

    • Market Capitalization Factors Of The Bulgarian Pharmaceutical Sector In Pandemic 

      Zaharieva, Galina; Tarakchiyan, Onnik (Tsenov Publishing House, 2022)
      The article is focused on the changes of the market capitalization in the Bulgarian pharmaceutical sector during the COVID-19 pandemic. The aim of the article is to measure and justify the impact of a set of factors that ...

    • Household Expenditure During A Pandemic: Covid-19 And The Case Of Bulgaria 

      Naydenov, Lyudmil (Tsenov Publishing House, 2022)
      This article examines the expenditures of Bulgarian households during the COVID-19 pandemic. It specifies the theoretical and methodological features of the concepts of the household total and monetary expenditures and ...

    • Spillover Effects Between Indochina Metal Futures Markets 

      Kumar, Ravi; Dhiman, Babli (Tsenov Publishing House, 2022)
      India and China have been at the top of the exporter, importer, producer and consumer economies. The two neighbouring countries provide the largest market in the world. They also share a similar history of development of ...

    • From Business Organizations To Judicial Hierarchies: Error Correction Lessons 

      Atanasov, Alex (Tsenov Publishing House, 2023)
      In this paper I am trying to answer the question of how analysis of business organizations can be useful in evaluating judicial hierarchy when it comes to error correction. I apply business organizational knowledge to ...

    • Sofia City Tourist Image In Selected Social Media 

      Mileva-Bojanova, Sonia (Tsenov Publishing House, 2023)
      The pandemic situation greatly changed the entire tourism sector and influenced the digital search and importance of the tourist destination image and presence in social media. Moreover, the virtual trips, open galleries ...

    • Development Of A Customer Service System In Electronic Commerce 

      Kniaz, Sviatoslav; Heorhiadi, Nelli; Kucher, Lesia; Tyrkalo, Yuriy; Bovsunivska, Anna (Tsenov Publishing House, 2023)
      Information technologies and systems are developing rapidly. Therefore, there are significant changes in business entities’ interaction. E-business is an effective tool to make settlements with customers, expand markets ...

    • Human Resource Marketing – How To Win The War For Talents 

      Angelova, Milena (Tsenov Publishing House, 2023)
      Human resources marketing is a relatively new branch of economic science, routed at marketing and human resources management and organisational governance domains and building upon their concepts. It has a substantial ...

    • Digital Marketing In Retail Banking – Analysis Of Managers’ Attitudes 

      Rashiti, Lulzim; Shala, Art; Sopi, Xhevat (Tsenov Publishing House, 2023)
      This study explores the digitalization of the banking sector in Serbia and the attitudes of bank managers towards digital communication channels and the future of the industry. A survey was conducted with 87 bank mangers ...

    • The Consumer Choice Of Tourism Products - Sustainable Criteria For Market Segmentation 

      Marchevski, Ivan; Neykova, Krista (Tsenov Publishing House, 2023)
      The purpose of this paper is to empirically identify relevant and sustainable criteria for segmentation of Bulgarian consumers of tourism products in the process of making purchasing decisions. The study draws on original ...

    • Covid-19 And Related Government Regulations’ Impact On Employment In Georgia 

      Abuseridze, Giga; Paresashvili, Nino; Maisuradze, Teona; Gechbaia, Badri; Gvarishvili, Levan; Grasis, Janis (Tsenov Publishing House, 2023)
      Due to the pandemic, 2020 became one of the most memorable years in the world history. It affected employment as well. Georgia was one of the countries which experienced the pandemic impacts on its citizens. The unemployment ...

    • The Influence Of Social Media On Advertising Tourism Services (In The Example Of Bulgaria) 

      Stoykov, Angel (Tsenov Publishing House, 2023)
      This article aims to provide an in-depth review of current literature related to the rapid and inevitable spread of social networks as a source of information influencing consumer opinion. To achieve this, it looks at how ...