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dc.contributor.authorDAMYANOV, Atanas
dc.contributor.authorSARKISYAN, Karina
dc.date.accessioned2016-05-25T08:55:39Z
dc.date.available2016-05-25T08:55:39Z
dc.date.issued2012
dc.identifier.issn1314-3123
dc.identifier.urihttp://hdl.handle.net/10610/1850
dc.description.abstractThe issue of the importance of intercultural differences in the contemporary communication process has become extremely topical over the last 20 years. The number of employees working for foreign companies has grown significantly due to the companies’ expanding activities overseas. All international business activity involves a certain type of communication, which varies from daily exchange of information and ideas to decision-making, negotiating effectively and motivating staff. These activities are based on the ability of managers from one culture to communicate effectively with the managers and employees, representatives of other cultures, and to overcome the “invisible” obstacles and barriers, which have an impact on the operation of individual companies. The specific aim of the current study is to outline the major problems and barriers facing Bulgarian business contractors in the process of communication with representatives of foreign cultures – both abroad and in their own organizations.bg_BG
dc.language.isoenbg_BG
dc.publisherАИ "Ценов"bg_BG
dc.relation.ispartofseries2;12
dc.subjectcultural diversitybg_BG
dc.subjectmulticulturalismbg_BG
dc.subjectmulticultural differencesbg_BG
dc.subjectintercultural communicationbg_BG
dc.subjectcultural dimensionsbg_BG
dc.titleIMPACT OF INTERCULTURAL DIFFERENCES ON BULGARIAN BUSINESSbg_BG
dc.typeArticlebg_BG


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