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ANALYSIS OF METHODS FOR BRAND EQUITY VALUATION
(АИ "Ценов", 2015)
The impact of brands has become more powerful than ever in the contemporary world and brand managers are aware that brand growth and expansion are essential for the increase of sales and the development of companies in ...
THE IMPACT OF THE BRAND IN ACHIEVING COMPETITIVE ADVANTAGE:-AN ANALYTIC STUDY ON ZAIN IRAQ'S MOBILE CELL-PHONE COMPANY IN AL-DIWANIYAH GOVERNORATE IN IRAQ
(Tsenov Publishing House, 2017)
This research aims to find out the role of the Brand in the process of achieving the competitive advantage from strategic perspective through identifying the important role that the marketing activity has in the work of ...
INFLUENCE OF BRANDS ON PRODUCT SATISFACTION
(Tsenov Publishing House, 2018)
The article reports the results of causal research aiming at studying the influence of brands on the levels of consumer satisfaction with products in the category of fast-moving consumer goods. During the conducted laboratory ...
ИЗМЕРВАНЕ И ОЦЕНКА НА РЕЗУЛТАТИТЕ ОТ МАРКЕТИНГОВАТА ДЕЙНОСТ В БЪЛГАРСКИТЕ ПРЕДПРИЯТИЯ – СЪСТОЯНИЕ, ПРОБЛЕМИ И РЕШЕНИЯ
(АИ "Ценов", 2011)
През последното десетилетие в чуждоезичната икономическа литература и по-рядко в български издания все по-голямо разпространение имат научните публикации, които са фокусирани върху т.нар. управление по резултати (performance ...