Browsing Списание "Бизнес управление" by Author "Banchev, Petar"
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THE EVOLUTION OF THE MARKETING PARADIGM
Banchev, Petar (АИ "Ценов", 2013)The evolution of the marketing paradigm. Over the last decade, marketing has started to develop new content in its paradigm, based on rethinking existing marketing hypotheses for identifying, studying and solving the ...