Browsing Списание "Бизнес управление" by Author "Sushchenko, Olena"
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Innovative Marketing Technologies In The Development Of The Tourism Specialized Types
Sushchenko, Olena; Kasenkova, Kateryna; Sushchenko, Serhii (Tsenov Publishing House, 2022)New tools and innovative marketing technologies are emerging in the process of globalization and digitalization of society. The aim of this paper is to review and evaluate the prospects of Internet technologies as tools ... -
The Role Of Internet Resources And Social Media In The Strategic Development Of Tourism
Pohuda, Nataliia; Ivchenko, Liubov; Sushchenko, Olena (Tsenov Publishing House, 2023)The article is devoted to the study of the influence of Internet resources, social networks in particular, on the dynamics of inbound world tourist flows. A 30-year dynamic series of the number of Internet users with 5-year ...