Подреждане по Автор "Jassmy, Basim Abbas Kraidy"

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THE IMPACT OF THE BRAND IN ACHIEVING COMPETITIVE ADVANTAGE:-AN ANALYTIC STUDY ON ZAIN IRAQ'S MOBILE CELL-PHONE COMPANY IN AL-DIWANIYAH GOVERNORATE IN IRAQ

Bhaya, Zaki Muhammad Abbas; Jassmy, Basim Abbas Kraidy (Tsenov Publishing House, 2017)

This research aims to find out the role of the Brand in the process of achieving the competitive advantage from strategic perspective through identifying the important role that the marketing activity has in the work of ...