Browsing by Author "Gorcheva, Tanya"
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BULGARIAN TOURISM – BETWEEN CLASSICAL AND POPULAR GENRES
Gorcheva, Tanya (АИ "Ценов", 2013)The nature of developing tourism as a business depends largely on the objectives pursued and on the demand of the tourists it attracts as customers. To determine the nature of the modern tourist business in Bulgaria, this ... -
CITIES AS ATTRACTIVE TOURIST DESTINATIONS
Gorcheva, Tanya (АИ "Ценов", 2015)Research into major urban centres as tourist destinations may be conducted from various perspectives. Analysis is essential since they bear a number of important characteristics which add to their appeal and influence ... -
INTERNATIONALIZATION – PATTERNS AND SPECIFIC FEATURES OF TOURISM
Gorcheva, Tanya (АИ "Ценов", 2010)Seen as a pattern, the processes of internationalization outline the trends in modern business, because they create common conditions for this. These processes are in direct connection with the opening of national economies ... -
ORGANISATIONAL FORMS AND SOLUTIONS FOR EXPORT PROMOTION
Gorcheva, Tanya (АИ "Ценов", 2015)The major objective of this research is to trace the origin and development of organisational forms and solutions for export promotion in order to identify the essential characteristics of contemporary export promotion ... -
REALISING THE CONCEPT OF SUSTAINABLE MANAGEMENT
Gorcheva, Tanya (АИ "Ценов", 2014)The concept of sustainable business development applied as a management model can multiply positive achievements resulting from business operations. The main objective of this study is to trace the forms of implementation ... -
REFORMS TO THE COMMON AGRICULTURAL POLICY AND BENEFITS TO BULGARIA
Gorcheva, Tanya (АИ "Ценов", 2016)The paper deals with issues related to the evolution of the Common Agricultural Policy of the European Union (CAP) and the process of reforms the policy has been undergoing. It also provides a retrospective analysis in ... -
STATE AND PROBLEMS OF BULGARIAN TOURISM PRODUCTS ON THE EUROPEAN MARKET
Gorcheva, Tanya (АИ "Ценов", 2013)The article analyses the state of tourism products and services related to destination Bulgaria. This objective is achieved by applying situation analysis which reveals the market positions occupied by Bulgarian tourism ... -
СЪСТОЯНИЕ, ПРОБЛЕМИ И ПЕРСПЕКТИВИ ПРЕД ИНТЕРНАЦИОНАЛИЗАЦИЯТА НА БЪЛГАРСКИ ФИРМИ ОТ СФЕРАТА НА УСЛУГИТЕ
Горчева, Таня; Любенов, Здравко; Петров, Ивайло; Gorcheva, Tanya; Lubenov, Zdravko; Petrov, Ivaiylo (АИ "Ценов", 2011)Интернационализацията е основен индикатор на съвременната икономическа система. Тя описва промените, настъпващи в резултат на бурното развитие на научно-техническия прогрес и на социално-икономическото развитие. Те стават ...