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    • DOES HOST COUNTRY CULTURE AFFECT FOREIGN RETAILER PERFORMANCE? 

      Dimitrova, Boryana; Smith, Brent; Kim, Saejoon (АИ "Ценов", 2017)
      Using Hofsede’s framework of national cultural orientation, we examine whether cultural values can explain foreign retailer performance. Our results show that host country individualism and uncertainty avoidance are ...