Now showing items 1-2 of 2

    • CONTEMPORARY DIMENSIONS OF SALES MANAGEMENT 

      Grigorova, Vanya (Tsenov Publishing House, 2019)
      The paper analyses changes in the factors of the macro- and micro- marketing environment that have given a new image to contemporary sales over the last two decades. It also reviews key concepts and approaches to modern ...
    • Does Trade Development Depend On Road Network Quality? 

      Zhelyazkova, Donka; Stoyanov, Mihail; Grozdeva, Desislava; Hristova, Yuliya (Tsenov Publishing House, 2024)
      Market globalization today presumes a free movement of people, goods, and capitals, which, in turn, is intended to stimulate growth of various economic sectors and trade in particular. To this end, the development of a ...