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CHARACTERISTIC FEATURES OF LOW-COST AIRLINES AND THEIR DEVELOPMENT IN EUROPE 

STOYANOV, Mihal (АИ "Ценов", 2015)
Air passenger transport is essential for society and economy. This article examines the development of the low-cost carriers market in Europe and the specific characteristics of low-cost airlines, which distinguish these ...
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ON THE UNEXHAUSTED POTENTIAL OF CLASSICAL ADVERTISING MEDIA 

STOYANOV, Mihal (АИ "Ценов", 2012)
The present article reviews the nature, significance, characteristics and state of the use of advertising brochure as an information tool of exchange agents in retail trading with consumer goods. The strategy for achieving ...

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STOYANOV, Mihal (2)
Subjectairline market (1)brochure (1)budget carriers (1)commercial business (1)low-cost airlines (1)printed advertising materials (1)promotional policy (1)traditional airlines (1)... View MoreDate Issued2012 (1)2015 (1)Has File(s)
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