PRODUCT PLANNING IN SOFT DRINKS PRODUCTION COMPANIES IN BULGARIA

dc.contributor.author	Radev, Radko
dc.date.accessioned	2016-05-18T08:52:30Z
dc.date.available	2016-05-18T08:52:30Z
dc.date.issued	2014
dc.identifier.issn	0861-6604
dc.identifier.uri	http://hdl.handle.net/10610/1443
dc.description.abstract	The choice of the subject matter for this article is based on the view that product policy has a key role. Given the specifics of the soft drinks sector it suggests a methodical framework for the process of product planning, which contributes to making reasoned management decisions on product policy. In addition, it presents some basic starting formulations that reveal the essence of product management and describes and groups the elements of product policy characteristics for the companies from the sector examined.	bg_BG
dc.language.iso	en	bg_BG
dc.publisher	АИ "Ценов"	bg_BG
dc.relation.ispartofseries	1;10
dc.subject	product planning	bg_BG
dc.subject	product policy	bg_BG
dc.subject	produc mix	bg_BG
dc.subject	product management	bg_BG
dc.subject	marketing mix	bg_BG
dc.title	PRODUCT PLANNING IN SOFT DRINKS PRODUCTION COMPANIES IN BULGARIA	bg_BG
dc.type	Article	bg_BG

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