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dc.contributor.authorRadev, Radko
dc.date.accessioned2016-05-18T08:52:30Z
dc.date.available2016-05-18T08:52:30Z
dc.date.issued2014
dc.identifier.issn0861-6604
dc.identifier.urihttp://hdl.handle.net/10610/1443
dc.description.abstractThe choice of the subject matter for this article is based on the view that product policy has a key role. Given the specifics of the soft drinks sector it suggests a methodical framework for the process of product planning, which contributes to making reasoned management decisions on product policy. In addition, it presents some basic starting formulations that reveal the essence of product management and describes and groups the elements of product policy characteristics for the companies from the sector examined.bg_BG
dc.language.isoenbg_BG
dc.publisherАИ "Ценов"bg_BG
dc.relation.ispartofseries1;10
dc.subjectproduct planningbg_BG
dc.subjectproduct policybg_BG
dc.subjectproduc mixbg_BG
dc.subjectproduct managementbg_BG
dc.subjectmarketing mixbg_BG
dc.titlePRODUCT PLANNING IN SOFT DRINKS PRODUCTION COMPANIES IN BULGARIAbg_BG
dc.typeArticlebg_BG


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