Показване на основна информация на публикация

dc.contributor.authorDraganov, Georgi
dc.date.accessioned2016-05-19T07:06:06Z
dc.date.available2016-05-19T07:06:06Z
dc.date.issued2013
dc.identifier.issn0861-6604
dc.identifier.urihttp://hdl.handle.net/10610/1584
dc.description.abstractThis article discusses insurance culture as a factor in the development of the insurance business. The author assumes that the image of insurers is directly dependent on insurance culture. Special attention is paid to management and its role in raising the level of insurance culture. On the basis of practical experience, insurance culture is related to the specific aspects of an insurance service. It is assumed that in order for the level of insurance culture to be raised, a certain role is played by advertising. The author also gives proof not only of the necessity of raising the insurance culture of the employees of an insurance company, but also of the potential users of insurance products.bg_BG
dc.language.isoenbg_BG
dc.publisherАИ "Ценов"bg_BG
dc.relation.ispartofseries4;12
dc.subjectinsurance companybg_BG
dc.subjectinsurance brokerbg_BG
dc.subjectinsurance marketbg_BG
dc.subjectinsurance servicebg_BG
dc.subjectinsurance culturebg_BG
dc.titleTHE ROLE OF INSURANCE CULTURE IN THE DEVELOPMENT OF THE INSURANCE BUSINESSbg_BG
dc.typeArticlebg_BG


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