Browsing Списание "Диалог" by Subject "negative technologies failure trade-marks and slogans"
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“ЧЕРЕН” ИЛИ НЕГАТИВЕН PR – СРЕДСТВО ЗА КОНКУРЕНТНА БОРБА
(АИ "Ценов", 2007)Negative PR-technologies are not obvious. Some of them are the result of careless talking, writing, creating slogans and trade-marks. One second group results from destroy someone’s public reputation. The less transparent ...