МАРКЕТИНГОВИ РЕШЕНИЯ В УСЛОВИЯТА НА РЕЦЕСИВЕН ПАЗАР
In the last ten years of the XXth century Bulgarian economy fall in a very contradictory situation. On the one hand had been done radical transition from strongly centralized economy and directly-plan, ruled economy to organizational decentralized economy, orientated and regulated economy. On the other hand, but in the economics had been stood out all lines of recessive and in a number of directions of crisis condition. This situation created contradictory conditions for marketing development. On the one hand, the marketing, like market orientated conception for ruling, have got scope for development in conditions of structure decentralization and economical orientated in ruling. On the other hand the contract of the limits on economical live confined the possibilities for completed expression of the marketing approach. In this conditions the marketing is upright in front of necessity to prove himself, that he is one progressive “philosophy of business” and that his method make premises for effective ruling and functioning of economy. In the article are offered marketing theoretical conception and practical recommendations for successful firm management in conditions of recessive market.