“ЧЕРЕН” ИЛИ НЕГАТИВЕН PR – СРЕДСТВО ЗА КОНКУРЕНТНА БОРБА

dc.contributor.author	Цонева, Иванка
dc.date.accessioned	2016-06-02T10:34:48Z
dc.date.available	2016-06-02T10:34:48Z
dc.date.issued	2007
dc.identifier.issn	1311-9206
dc.identifier.uri	http://hdl.handle.net/10610/2089
dc.description.abstract	Negative PR-technologies are not obvious. Some of them are the result of careless talking, writing, creating slogans and trade-marks. One second group results from destroy someone’s public reputation. The less transparent third group concerns strongly negative methods applied to create awareness, sympathy, and complicated part of dealing with efforts to technologies are the les from the current practice illustrate the recommended methods.	bg_BG
dc.publisher	АИ "Ценов"	bg_BG
dc.subject	“black” PR	bg_BG
dc.subject	negative technologies failure trade-marks and slogans	bg_BG
dc.subject	neutralizing and “down to earth” methods	bg_BG
dc.title	“ЧЕРЕН” ИЛИ НЕГАТИВЕН PR – СРЕДСТВО ЗА КОНКУРЕНТНА БОРБА	bg_BG
dc.type	Article	bg_BG