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dc.contributor.authorЦонева, Иванка
dc.date.accessioned2016-06-02T10:34:48Z
dc.date.available2016-06-02T10:34:48Z
dc.date.issued2007
dc.identifier.issn1311-9206
dc.identifier.urihttp://hdl.handle.net/10610/2089
dc.description.abstractNegative PR-technologies are not obvious. Some of them are the result of careless talking, writing, creating slogans and trade-marks. One second group results from destroy someone’s public reputation. The less transparent third group concerns strongly negative methods applied to create awareness, sympathy, and complicated part of dealing with efforts to technologies are the les from the current practice illustrate the recommended methods.bg_BG
dc.publisherАИ "Ценов"bg_BG
dc.subject“black” PRbg_BG
dc.subjectnegative technologies failure trade-marks and slogansbg_BG
dc.subjectneutralizing and “down to earth” methodsbg_BG
dc.title“ЧЕРЕН” ИЛИ НЕГАТИВЕН PR – СРЕДСТВО ЗА КОНКУРЕНТНА БОРБАbg_BG
dc.typeArticlebg_BG


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