A HOLISTIC APPROACH TO REGIONAL BUSINESS DEVELOPMENT
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The article is outlining the problems and the need for alternative (also called diagonal) approach in the development process of the regions and in particular оn their business spheres. In this regard the first part clarifies the object of study - the region and its business sphere. The next part is looking for an answer to the questions: how the regions can be transformed into business networks and how to become pillars of their overall (holistic) development; how in the process of their modernization to be used the achievements of megatehnologic revolution of the XXI century? Afterwards certain models for organizing initiatives for regional /local business changes are presented.