DOES HOST COUNTRY CULTURE AFFECT FOREIGN RETAILER PERFORMANCE?

dc.contributor.author	Dimitrova, Boryana
dc.contributor.author	Smith, Brent
dc.contributor.author	Kim, Saejoon
dc.date.accessioned	2017-03-08T07:46:56Z
dc.date.available	2017-03-08T07:46:56Z
dc.date.issued	2017
dc.identifier.issn	0861-6604
dc.identifier.uri	http://hdl.handle.net/10610/3154
dc.description.abstract	Using Hofsede’s framework of national cultural orientation, we examine whether cultural values can explain foreign retailer performance. Our results show that host country individualism and uncertainty avoidance are negatively related while host country indulgence is positively related to foreign retailer performance. We also point to theoretical and practical implications of our research.	bg_BG
dc.language.iso	en	bg_BG
dc.publisher	АИ "Ценов"	bg_BG
dc.relation.ispartofseries	1;2
dc.subject	Retailer performance	bg_BG
dc.subject	national culture	bg_BG
dc.subject	Hofstede	bg_BG
dc.title	DOES HOST COUNTRY CULTURE AFFECT FOREIGN RETAILER PERFORMANCE?	bg_BG
dc.type	Article	bg_BG