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dc.contributor.authorKANEV, Dimitar
dc.date.accessioned2017-11-16T14:22:31Z
dc.date.accessioned2017-11-16T14:22:37Z
dc.date.available2017-11-16T14:22:31Z
dc.date.available2017-11-16T14:22:37Z
dc.date.issued2017
dc.identifier.issn0323-9004
dc.identifier.urihttp://hdl.handle.net/10610/3366
dc.description.abstractIn view of the behavioral approach and the prospect theory, the article tries to explain why an alternative is sometimes chosen, which compared to other options, leads to a worse and more uncertain expected outcome. The example analyzed is D. Trump’s victory in the US presidential elections in 2016. The reasons why he won lie in the candidate’s right strategy which takes into account the voting behaviour, and especially in the proper communication with voters, in the reflection effect and loss aversion. The validity of the prospect theory is sought not only in the political choices but also by means of a number of own studies examining its basic assumptions in Bulgarian conditions. Examples are given of applications in other fields.us_US
dc.publisherTsenov Publishing Houseen_EN
dc.relation.ispartofseries2;3
dc.subjectprospect theoryus_US
dc.subjectreflection effectus_US
dc.subjectloss aversionus_US
dc.titleWHY TRUMP WON THE ELECTIONS – IN VIEW OF THE PROSPECT THEORYus_US
dc.typeArticleus_US


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