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dc.contributor.authorDimitrova, Teofana
dc.date.accessioned2017-11-16T14:23:16Z
dc.date.accessioned2017-11-16T14:23:22Z
dc.date.available2017-11-16T14:23:16Z
dc.date.available2017-11-16T14:23:22Z
dc.date.issued2017
dc.identifier.issn0323-9004
dc.identifier.urihttp://hdl.handle.net/10610/3370
dc.description.abstractThe ability to adequately determine the position of an organisation in its external environment, i.e. in terms of other entities in the sector, is essential for strategic decision making. It helps entities integrate their resources and activities and determines the success and sustainability of the business. This paper deals with SPACE analysis, a tool for analysing the strategic position of companies and evaluating their activity, which is less familiar in marketing management theory and practice. The paper focuses on some of the advantages of the method and systematizes some of the SPACE factors which are most frequently employed to evaluate the strategic position of entities by reviewing Russian and English sources. The method is applied to evaluate the strategic position of an industrial enterprise in the sector of ‘Wine production from fresh grapes’.us_US
dc.publisherTsenov Publishing Houseen_EN
dc.relation.ispartofseries3;2
dc.subjectмarketing managementus_US
dc.subjectSPACE analysisus_US
dc.subjectwine industryus_US
dc.titleEVALUATING THE STRATEGIC POSITION OF AN ORGANISATION THROUGH SPACE ANALYSISus_US
dc.typeArticleus_US


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