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dc.contributor.authorStanev, Velin
dc.date.accessioned2017-11-16T14:23:22Z
dc.date.accessioned2017-11-16T14:23:27Z
dc.date.available2017-11-16T14:23:22Z
dc.date.available2017-11-16T14:23:27Z
dc.date.issued2017
dc.identifier.issn0323-9004
dc.identifier.urihttp://hdl.handle.net/10610/3371
dc.description.abstractThe article focuses on certain discrepancies in the historical periodization of advertising artefacts and practices, found out when studying the development of advertising in literary sources intended for educational purposes, as well as on the problematic semantics of some of the terms used.us_US
dc.publisherTsenov Publishing Houseen_EN
dc.relation.ispartofseries3;3
dc.subjectadvertisingus_US
dc.subjectmarketingus_US
dc.subjecthyper-consumptionus_US
dc.subjectperiodization of advertisingus_US
dc.titleHISTORICAL PERIODIZATION OF ADVERTISING – PROBLEMS AND INTENTIONSus_US
dc.typeArticleus_US


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