Browsing Статии by Title
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The Impact Of Review And Rating On Customer Experience In Electronic Marketplaces
(Tsenov Publishing House, 2024)With the proliferation of e-commerce, online marketplaces have become a dominant platform for consumer purchases. However, the factors driving positive customer experiences in these digital environments remain underexplored. ... -
THE IMPACT OF TECHNOLOGICAL ENTREPRENEURSHIP ON ACHIEVING HUMAN DEVELOPMENT IN THE EGYPTIAN CHEMICAL COMPANIES
(Tsenov Publishing House, 2019)Purpose: The main objective of the research is achieving human development in Egyptian chemical companies, increasing the rate of productivity and technological development through the strategic impact of technological ... -
THE IMPACT OF THE BRAND IN ACHIEVING COMPETITIVE ADVANTAGE:-AN ANALYTIC STUDY ON ZAIN IRAQ'S MOBILE CELL-PHONE COMPANY IN AL-DIWANIYAH GOVERNORATE IN IRAQ
(Tsenov Publishing House, 2017)This research aims to find out the role of the Brand in the process of achieving the competitive advantage from strategic perspective through identifying the important role that the marketing activity has in the work of ... -
The Impact Of The Tax Harmonization Process (On The Example Of Vat) On Budget Revenues In 25 Selected Eu Countries - A Comparative Analysis
(Tsenov Publishing House, 2022)As a result of the progressive integration of European countries, a need has emerged to integrate tax law provisions, especially in the field of indirect taxes. Over the years, it has been possible to introduce several ... -
The Influence Of Social Media On Advertising Tourism Services (In The Example Of Bulgaria)
(Tsenov Publishing House, 2023)This article aims to provide an in-depth review of current literature related to the rapid and inevitable spread of social networks as a source of information influencing consumer opinion. To achieve this, it looks at how ... -
THE INFORMAL TRUTHS AND THE FORMAL REALITIES IN THE REALIZATION OF THE MANAGEMENT PROCESS
(АИ "Ценов", 2010)This paper deals with issues connected with the normative base as a formal reality and deviations arising from it as informal truths. The reasons for the discrepancies are analyzed and new approaches are suggested to ... -
THE INFRASTRUCTURE OF LARGE ENTERPRISES IN BULGARIA – CHARACTERISTICS AND PROBLEMS
(Tsenov Publishing House, 2019)An information infrastructure is part of the overall infrastructure of enterprises. It refers to hardware, software, data management technologies, network and telecommunication technologies and services as well as the staff ... -
THE INNOVATION RECEPTIVITY OF ENTERPRISES AS THE BASIS OF THEIR ECONOMIC GROWTH AND DEVELOPMENT
(Tsenov Publishing House, 2018)The paper deals with issues related to the innovation receptivity of enterprises which is indicative of their preparedness and ability to introduce innovations and intensify their innovative activity. High innovation ... -
The International Investment Position of Bulgarian Economy in the Period from 2010 to 2019
(Tsenov Publishing House, 2020)The period from 2010 to 2019 may be defined as a post-crisis stage in the historic development of the global economy. This refers to Bulgarian economy as well, which went through a recession to then reach a situation of ... -
THE INTERPRETATION OF FINANCIAL STATEMENTS IN TERMS OF CONTEMPORARY FINANCIAL ANALYSIS
(АИ "Ценов", 2017)The evolution of financial analysis is accompanied by an extensive use of indicators whose calculation is based on data provided both by entities in their financial statements and by financial markets. The analysis of data ... -
The Investment Environment And The Problems Of Origination Of Investors’ Ownership Over Real Estate In Georgia
(Tsenov Publishing House, 2021)In this research of the Investment Environment and the Problems of Origination of Investors’ Ownership over Real Estate in Georgia we have discussed importance of attraction of the direct foreign investments and the problems ... -
THE ISSUE OF THE NUMBER OF HOSPITALS AND THEIR CAPACITY AND EFFECTIVENESS IN BULGARIA
(АИ "Ценов", 2013)Over the last decade in Bulgaria medical institutions for health care have functioned in an unsustainable and unfavorable environment. This is particularly true for hospitals in towns or villages as some of them have gone ... -
The Japanese Model Of Transition To A Circular Economy
(Tsenov Publishing House, 2022)The article focuses on the most important stages of enforcement and implementation of the principles of circular economy in Japan in terms of the reasons for and the consequences from the emergence and development of the ... -
THE LEASE AND ACCOUNTING OF AGRICULTURAL LAND
(АИ "Ценов", 2015)After the restoration of ownership of agricultural land, a significant part of owners choose leasing as the most acceptable form of management. Depending on the legal regulations and the contractual basis, the income ... -
THE LIFE CYCLE OF PARTNERSHIPS BETWEEN COMPANIES IN THE RUSSIAN ELECTRONICS INDUSTRY
(АИ "Ценов", 2016)Professional players on the Russian market in microelectronics form temporary partnerships so that they can design and develop microelectronic devices with a certain life cycle. This paper proves that the capacity of such ... -
THE METAMORPHOSES OF CAPITAL AND HUMAN DEVELOPMENT
(Tsenov Publishing House, 2017)The paper is an attempt to clarify the importance of the human, the cultural and the social capital and their metamorphoses in result of their mutual complementarity and conversiveness. By becoming major factors of life ... -
The National Employment Plan in Bulgaria - Policies, Priorities and Necessary Changes Due to Covid-19
(Tsenov Publishing House, 2020)The paper comprises two interrelated parts and focuses on the analysis and study of the processes on the Bulgarian market, which unfold in the emergency situation resulting from the COVID-19 pandemics. In the first part, ... -
THE NEED TO EVALUATE ECOSYSTEM BENEFITS
(АИ "Ценов", 2015)To preserve our environment means to preserve the soil, the water, and the natural resources, i.e. life on our planet. And indeed, unspoilt nature is not only a prerequisite, but also valuable capital for doing business ... -
The New European Customs Reform - Opportunities And Challenges
(Tsenov Publishing House, 2023)The customs system of the EU serves as a guardian of the single market, but in recent years, it has been subjected to increased stress due to the rapid growth in trade volume, challenges posed by e-commerce, and the growing ...