Подреждане Статии по Автор "Goranova, Penka"

Показване на публикации 1-4 от 4

    • ANALYSIS OF METHODS FOR BRAND EQUITY VALUATION 

      Goranova, Penka (АИ "Ценов", 2015)
      The impact of brands has become more powerful than ever in the contemporary world and brand managers are aware that brand growth and expansion are essential for the increase of sales and the development of companies in ...

    • CUSTOMER RELATIONSHIP MANAGEMENT – A STRATEGY FOR COMPANIES TO ESTABLISH A COMPETITIVE ADVANTAGE 

      Goranova, Penka (АИ "Ценов", 2013)
      Customer relationship marketing is complemented by the strategic vision of business development – customer management - which includes the following: customer analysis, customer contributions, life cycle, etc. The two ...

    • TRADEMARK PROTECTION IN THE EUROPEAN UNION 

      Goranova, Penka (АИ "Ценов", 2010)
      The goal of the harmonious development of the economic activities in the EU is to achieve a continuous and balanced expansion by means of proper functioning of a home market which offers conditions, similar to those existing ...

    • МАРКЕТИНГОВО ПРОУЧВАНЕ НА ПАЗАРА НА ОРГАНИЧНИ ПРОДУКТИ В БЪЛГАРИЯ 

      Горанова, Пенка; Стефанов, Стефан; Тананеева, Живка; Goranova, Penka; Stefanov, Stefan; Tananeeva, Zhivka (АИ "Ценов", 2011)
      Органичните продукти се произвеждат в съответствие с определени стандарти за производство. През по-голямата част от човешката история, селското стопанство може да бъде окачествено като органично. След 20 век бяха произведени ...