Browsing Статии by Author "Blazeska, Daliborka"
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THE USE OF SOCIAL MEDIA AS AN EFFECTIVE TOOL FOR OBTAINING SUSTAINABLE COMPETITIVE ADVANTAGE
Blazeska, Daliborka; Ristovska, Natasha (Tsenov Publishing House, 2019)Achieving a sustainable competitive advantage depends on the innovations which are largely dependent on the online marketing that initiates the use of social networks which enable the improvement of long-term relationships ...