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dc.contributor.authorLyubenov, Lyubomir
dc.date.accessioned2024-08-11T15:45:18Z
dc.date.accessioned2024-08-11T15:45:19Z
dc.date.available2024-08-11T15:45:18Z
dc.date.available2024-08-11T15:45:19Z
dc.date.issued2024
dc.identifier.issn0323-9004
dc.identifier.urihttp://hdl.handle.net/10610/5030
dc.description.abstractThe aim is to develop a marketing strategy for Regional Library Lyuben Karavelov – Ruse. The funds for the adequate development and survival of the researched library are generally insufficient. State and municipal institutions and structures, as key financial and other partners, do not have sustainable policies and a long-term vision for the development of the library. This necessitates diversifying its funding sources through a marketing strategy. Accordingly, markets are segmented, current and prospective target markets are determined, and approaches for positioning Regional Library Lyuben Karavelov – Ruse are outlined. Marketing tools "8P" (Product, Place, Promotion, Price, Processes, Physical Environment and Evidence, People, Productivity and Quality) and "4C" (Customer, Convenience, Communication, Cost) have been developed to ensure better positioning of the library and the implementation of the strategy.us_US
dc.publisherTsenov Publishing HouseEN_en
dc.relation.ispartofseries2;1
dc.subjectbusiness modelus_US
dc.subjectsegmentationus_US
dc.subjectpositioningus_US
dc.subjecttargetingus_US
dc.subjectmarketing toolsus_US
dc.titleMarketing Strategy for a Public Libraryus_US
dc.typeArticleus_US


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