The Role Of Online-Disclosed Values For Business Organizations In Bulgaria

Abstract

Successful positioning of business organizations in modern economic conditions requires appropriate disclosure in the virtual space of key strategic documents, one of which is company values. In this regard, the aim of the article is to identify and assess the role of the values disclosed online by organizations from different sectors of the Bulgarian economy and to make recommendations for building a company value system in a dynamic, highly competitive and digitally dominated business environment. The tools used in the study include the determination of relative values, a comparative method and content analysis. The results of the study show that in most of the studied economic sectors, values, which in some cases are not accurately defined, do not take their rightful place as a basic strategic document in the system of the public culture of business organizations.