Browsing Списание "Бизнес управление" by Title
Now showing items 201-220 of 943
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The EU Policies As The Public Administration Tool To Increase The Agricultural Products Exports
(Tsenov Publishing House, 2023)Agriculture is an important source of food for people, forage for animals and raw materials for processing industries. Effective public administration of such an important economy sector as agriculture and all the sectors ... -
THE EVOLUTION OF THE MARKETING PARADIGM
(АИ "Ценов", 2013)The evolution of the marketing paradigm. Over the last decade, marketing has started to develop new content in its paradigm, based on rethinking existing marketing hypotheses for identifying, studying and solving the ... -
The evolution of the regulatory function of the state in the economy and the ‘invisible hand’ of the market
(Tsenov Publishing House, 2018)The paper presents the evolution of economic thought from its birth in ancient Eastern societies till present day, in terms of different approaches to property; the need of laws; state intervention and regulations. We ... -
THE EVOLVING CONCEPT OF REGULATION AND BUSINESS
(АИ "Ценов", 2014)Regulation is an integral part of present day economic system management at national, regional, and global levels. However, its role is strongly influenced by a number of processes taking place worldwide such as integration, ... -
THE GLOBAL FINANCIAL CRISIS IN EUROPE: TRANSMISSION, EVOLUTION AND IMPACT ON THE BANKING SECTOR
(АИ "Ценов", 2014)The global financial crisis of 2007, in its nature and depth, is one of the most serious challenges to the contemporary economy in the last century after the Great Depression of 1929. The fact that seven years after the ... -
The Green And Socially Responsible Business In The Context Of Sustainable Development
(Tsenov Publishing House, 2023)The green and socially responsible business, in the context of environment and resource protection, improving the quality of life for workers and employees at the corporate level and of the society as a whole, and oriented ... -
The Impact Of Covid-19 On Development Of Motor Casco Insurance In Bulgaria
(Tsenov Publishing House, 2022)Motor Casco Insurance is the most concluded voluntary insurance policy on the Bulgarian insurance market and in recent years its market share is about 27% in the General (Non-life) Insurance Section. The aim of the study ... -
THE IMPACT OF INNOVATION ON PERFORMANCE OF SMALL AND MEDIUM ENTREPRISES (SMES) IN ALGERIA
(Tsenov Publishing House, 2018)Small and Medium-Sized Enterprises (SMEs) face tremendous challenges in their attempt to pursue innovations. Innovation has been considered as a key element for the growth of small and medium sized enterprises (SMEs) for ... -
THE IMPACT OF TECHNOLOGICAL ENTREPRENEURSHIP ON ACHIEVING HUMAN DEVELOPMENT IN THE EGYPTIAN CHEMICAL COMPANIES
(Tsenov Publishing House, 2019)Purpose: The main objective of the research is achieving human development in Egyptian chemical companies, increasing the rate of productivity and technological development through the strategic impact of technological ... -
THE IMPACT OF THE BRAND IN ACHIEVING COMPETITIVE ADVANTAGE:-AN ANALYTIC STUDY ON ZAIN IRAQ'S MOBILE CELL-PHONE COMPANY IN AL-DIWANIYAH GOVERNORATE IN IRAQ
(Tsenov Publishing House, 2017)This research aims to find out the role of the Brand in the process of achieving the competitive advantage from strategic perspective through identifying the important role that the marketing activity has in the work of ... -
The Impact Of The Tax Harmonization Process (On The Example Of Vat) On Budget Revenues In 25 Selected Eu Countries - A Comparative Analysis
(Tsenov Publishing House, 2022)As a result of the progressive integration of European countries, a need has emerged to integrate tax law provisions, especially in the field of indirect taxes. Over the years, it has been possible to introduce several ... -
The Influence Of Social Media On Advertising Tourism Services (In The Example Of Bulgaria)
(Tsenov Publishing House, 2023)This article aims to provide an in-depth review of current literature related to the rapid and inevitable spread of social networks as a source of information influencing consumer opinion. To achieve this, it looks at how ... -
THE INFRASTRUCTURE OF LARGE ENTERPRISES IN BULGARIA – CHARACTERISTICS AND PROBLEMS
(Tsenov Publishing House, 2019)An information infrastructure is part of the overall infrastructure of enterprises. It refers to hardware, software, data management technologies, network and telecommunication technologies and services as well as the staff ... -
THE INNOVATION RECEPTIVITY OF ENTERPRISES AS THE BASIS OF THEIR ECONOMIC GROWTH AND DEVELOPMENT
(Tsenov Publishing House, 2018)The paper deals with issues related to the innovation receptivity of enterprises which is indicative of their preparedness and ability to introduce innovations and intensify their innovative activity. High innovation ... -
The International Investment Position of Bulgarian Economy in the Period from 2010 to 2019
(Tsenov Publishing House, 2020)The period from 2010 to 2019 may be defined as a post-crisis stage in the historic development of the global economy. This refers to Bulgarian economy as well, which went through a recession to then reach a situation of ... -
THE INTERPRETATION OF FINANCIAL STATEMENTS IN TERMS OF CONTEMPORARY FINANCIAL ANALYSIS
(АИ "Ценов", 2017)The evolution of financial analysis is accompanied by an extensive use of indicators whose calculation is based on data provided both by entities in their financial statements and by financial markets. The analysis of data ... -
THE ISSUE OF THE NUMBER OF HOSPITALS AND THEIR CAPACITY AND EFFECTIVENESS IN BULGARIA
(АИ "Ценов", 2013)Over the last decade in Bulgaria medical institutions for health care have functioned in an unsustainable and unfavorable environment. This is particularly true for hospitals in towns or villages as some of them have gone ... -
THE LIFE CYCLE OF PARTNERSHIPS BETWEEN COMPANIES IN THE RUSSIAN ELECTRONICS INDUSTRY
(АИ "Ценов", 2016)Professional players on the Russian market in microelectronics form temporary partnerships so that they can design and develop microelectronic devices with a certain life cycle. This paper proves that the capacity of such ... -
THE NEED TO EVALUATE ECOSYSTEM BENEFITS
(АИ "Ценов", 2015)To preserve our environment means to preserve the soil, the water, and the natural resources, i.e. life on our planet. And indeed, unspoilt nature is not only a prerequisite, but also valuable capital for doing business ... -
The Non-Life Insurance Market In Bulgaria - 15 Years After The Country's Accession To The European Union
(Tsenov Publishing House, 2023)The main aim of the study is to establish the state and development of the leading insurance industry in our country – Non-Life Insurance, as well as to outline its importance as an economic sector and to determine its ...