Подреждане Списание "Бизнес управление" по Автор "Reshetkova, Atanaska"
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INFLUENCE OF BRANDS ON PRODUCT SATISFACTION
Reshetkova, Atanaska (Tsenov Publishing House, 2018)The article reports the results of causal research aiming at studying the influence of brands on the levels of consumer satisfaction with products in the category of fast-moving consumer goods. During the conducted laboratory ...