Browsing Списание "Бизнес управление" by Author "Marchevski, Ivan"
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The Consumer Choice Of Tourism Products - Sustainable Criteria For Market Segmentation
Marchevski, Ivan; Neykova, Krista (Tsenov Publishing House, 2023)The purpose of this paper is to empirically identify relevant and sustainable criteria for segmentation of Bulgarian consumers of tourism products in the process of making purchasing decisions. The study draws on original ...